11+ years turning complex technology into simple products.

• Lead UX and product experience across an enterprise AI platform spanning AI agents, conversational automation, voice, contact-center workflows and intelligent automation.
• Shape product strategy and experience direction across complex AI capabilities, translating business opportunities, customer problems and emerging technology into scalable product experiences.
• Lead 0→1 initiatives from discovery and concept through experience architecture, implementation, launch and continuous improvement.
• Define experiences for AI agents, agentic workflows, tool calling, MCP, RAG, knowledge, prompts, guardrails and human-in-the-loop systems.
• Re-authored and evolved the product design system with product designers and front-end engineering, defining reusable components, interaction patterns, design tokens and UX standards.
• Partner with product managers, marketing leadership and founders to determine feature positioning, customer value propositions and go-to-market direction.
• Bring customer discovery, pre-sales conversations and post-launch feedback into product and roadmap decisions.
• Use AI-assisted design and development workflows to rapidly explore concepts, validate interactions and collaborate closely with engineering.
• Mentor designers and contribute to design quality, product thinking and cross-functional ways of working.

• Transformed a complex legacy housing and contract-management platform into a clearer, task-oriented experience for UK stakeholders and operational teams.
• Reframed information architecture around property, resident, contract, maintenance and engineer workflows.
• Translated business requirements and user feedback into scalable experiences within legacy-system constraints.
• Collaborated with engineering to balance user needs, technical feasibility and platform dependencies.
• Helped deliver the redesigned platform within a 6–8 month window, followed by post-launch reviews and iterations.

• Shaped digital journeys across startup registration, campaigns, mentorship, bootcamps and investment.
• Mapped relationships between startups, mentors, programs and investment activities to create a more coherent ecosystem experience.
• Worked with business stakeholders to translate operational requirements into structured product workflows.
• Balanced business objectives, participant needs and usability throughout concept and implementation.

• Owned UX for MyPedia, a Portuguese EdTech experience for the Brazilian market.
• Worked across teams in Brazil, UK, India, Australia and Japan to align local requirements with global product direction.
• Established reusable UX patterns and design-system foundations for greater product consistency.
• Expanded into brand and marketing guidelines to maintain a unified product and communication experience.

• Worked across real estate, HR, ITSM, travel management and EdTech products.
• Translated complex business processes into clearer information architecture and interaction models.
• Worked with stakeholders to identify workflow friction and understand user requirements.
• Collaborated with engineering to balance experience improvements with technical constraints.

• Worked across real estate, HR, ITSM, travel management and EdTech products.
• Translated complex business processes into clearer information architecture and interaction models.
• Worked with stakeholders to identify workflow friction and understand user requirements.
• Collaborated with engineering to balance experience improvements with technical constraints.

Volunteered as a UX mentor for a six-month weekend program supporting students and professionals transitioning into UX. Mentored 8 mentees across different career stages, adapted the organisation’s curriculum around learner personas and career goals, and taught the UX journey from problem framing and research through ideation, validation and product collaboration. Focused on problem understanding, product thinking and effective cross-functional collaboration, with 7 of 8 mentees completing the program and progressing in their design careers.